Pinterest.com is the social media site that everybody is talking about. With swelling visitor numbers, despite still being invitation-only, it is already showing that its popularity is well deserved, thanks to its innovative design and style.
Statistics show that the majority of Pinterest’s users are female, and 97% of those who ‘like’ the site on Facebook are women. Whether this will even out over time remains to be seen, but for the time being the proliferation of the imagery of arts and crafts, recipes, and expensive shoes on the site are, rightly or wrongly, fulfilling many stereotypes about women’s interests and concerns.
When Pinterest users spot an image they like on a website, they can share it with their followers on their Pinterest page. This is known as “pinning” an image. Others who see that pin can then ‘like’, comment upon, or “repin” the image, i.e. share it on their own page. Pins are organized on customized “boards”, so that the images are themed.
Its focus on the visual has made Pinterest a central hub of beautiful imagery. Whether it is virtual shopping lists, dream home photography or close-up shots of homemade food, Pinterest members are making the most of the medium to provide themselves with pictorial representations of how they wish their life to be.
One way in which people are taking advantage of Pinterest’s features is to brainstorm ideas for their wedding. Boards for wedding planning, bridesmaids’ dresses, wedding cakes, bridal paraphernalia, jewelry and flowers are pinned and repinned with gay abandon, providing shared ideas about the vital details which combine to make a bride’s day perfect. These visual storyboards show trends and hopes, where women take inspiration from celebrities and fashion designers and work out how to translate them to their own big day.
Wedding boards on Pinterest are also proving helpful for individual women to show whoever will be decorating their cake, arranging their flowers, or making their dress exactly what they want. When my planner asked for my ideas on decor or floral bouquets, I was able to send her my pins for quick reference.”
The popularity of planning nuptials on Pinterest means that there is no shortage of ideas on the site. Even if none of your friends are planning their own wedding, a quick search reveals thousands of pins from other people on the subject.
When you start to refine your tastes, it is easy to delete pins if you have changed your mind about your color scheme, or if something that appealed to you at the start of the process no longer has a place. Friends and family who also use Pinterest can give you feedback on your ideas, and it is even possible to create shared boards, where multiple people have permission to post. You could start a board where all your bridesmaids can pin their favorite pictures, and another for you and your Maid of Honor to plan the bachelorette party activities.
Gone are the days of scrapbooks, scissors and glue for wedding planning storyboards. Nowadays, Pinterest is the place to plan your wedding hairstyle, shoes, table decorations and wedding favors. Its advantages are clear, from the ability to easily share your pin boards with others, to having access to considerably more inspirational images than could be found in wedding magazines or brick-and-mortar shops.
While Pinterest.com may still be finding its place in the social media sphere, it is firmly establishing itself as an essential source of eye candy and fantasy visualizations. Its use, therefore, as a tool for wedding planning is obvious. After all, if a woman can’t dream of fairy tales and perfection for her wedding day, then when can she?